There’s not a lot technology can do to “wow” me. I know that must sound concerning coming from someone who works at an interactive agency, but I assure you, it’s a backhanded compliment (who doesn’t love one of those?). As someone who could be classified as what academics like to call a “digital native,” I was […]
First, a disclaimer: I’ve had a bit of the Scrum Kool-Aid. And I like it. If I were to try to describe Scrum, I would say it’s: a framework for managing complex product development; iterative and incremental; somewhat complicated to explain, I’m finding. One of the things I like most about Scrum is its focus […]
After touring Fortune Data Centers' new data center in Hillsboro, Oregon, I have a renewed appreciation for the infrastructure of our world. Join me in a celebration of the giants and ants that make our modern world possible.
No, this is not a Pop Art marketing pitch. I went to a conference put on by TAO to watch a team of four developers build a functional App within 45 minutes. Why? Because they could. How? Read below. In short, it was an excellent demonstration of agile development, and how common development tools can […]
How do you communicate a complicated idea? How do you know that another person (a customer, a client, a coworker) is thinking the same thing as you? As an account manager on the front lines of the agency, it’s a problem that I face continuously. Just when you think you have perfect alignment on a […]
In the “creative agency” space, it is as important as ever that we are able to generate great new ideas that are valid and achievable, while at the same time being able to effectively flesh out, communicate and sell the new ideas to our customers. A creative firm’s ability to run effective “Ideation Sessions” (or whatever […]
Brand Thinking (and Other Noble Pursuits) by Debbie Millman Allworth Press, 2013 Here we have a book that, rather than trying to come up with a definitive solution to some marketing problem, is happy to meander, muse, speculate and generalize. It’s structured as a collection of dialogues with various luminaries, both inside […]