Archives for February, 2008
Are You Saying Too Much?
Guy Kawasaki had a great post the other day on his blog. If you want customers to be happy, give them less product Information. Here’s a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information.” He cites a study conducted by the University of Iowa’s Tippie College of Business. The [...]
What Was I Thinking?
Great book(s) review from the New Yorker about why consumers make stupid decisions. There’s a lot of “duh” statements in here — Consumers are effort-averse? Really? — but stated in a researched, academic way. A few Halloweens ago, Ariely laid in a supply of Hershey’s Kisses and two kinds of Snickers—regular two-ounce bars and one-ounce [...]
Version Targeting and IE8
Previously on Web Developer Controversies: Aaron Gustafson from the Internet Explorer development team announced that IE8 will use a META tag to kick the engine into standards mode by targeting a specific browser version, something that was previously done by using a valid DOCTYPE. A lot of people, including Jeremy Keith, think this is a [...]
Interactive Marketing: A Dark Tale
On May 12, 2007, Warner Brothers released the first web teaser for the upcoming Batman Begins movie sequel, The Dark Knight. The teaser was an image of the Batman bat symbol exploding into many pieces. It was mysterious but it was only the first clue into an almost year long interactive marketing campaign [...]
Start-Up Junkies
When I was 8 to 12, I was big into Dungeons & Dragons. My brother was five years older, and sometimes I could sit with his friends and play. We had all the books, much to the chagrin of my parents. When the D&D cartoon came on, all other things ceased to exist for those [...]
Test for Existence of a JavaScript Method
One of my teammates recently had a problem with some Flash injection code. She was setting some properties and then calling a function on a JavaScript object that threw an error. We got a message that said “Object doesn’t support this property or method”. We isolated it down to a timing issue by dropping an alert() [...]
Why Clients and Agencies Need to Take a Holistic Approach to E-Business
The most successful e-business implementations excel, not just by being great in one area, but by being good in all areas and great in some areas. Critical E-Business Success Factors Clear business vision and measurable goals A marketing plan that drives your campaigns and programs Scalable and diversified advertising channels A technology framework that is secure, reliable, [...]
Its only Monday, and I’m Already Out on a Branch
…or two. I’ve had two projects this week where their/my bacon was saved by the branching strategy used for the source code repository. In my line of work, I touch a wide variety of projects. Some are still shiny new and others were written years ago; they’re all in a source control repository. Modern source control repositories [...]
