Archives for November, 2008
CMO Leadership: Putting your agencies to work for you!
As an interactive agency, Pop Art works with many other agencies. Sometimes we are agency-of-record for a client, but most often, our clients employ 2, 3 or sometimes dozens of marketing agencies and consultants, and we are just some of the actors on the stage. Having multiple agencies can be very expensive because of the necessary [...]
Gen Y Can Smell a Fake, or Why I’ve Watched Bike Hero 4 Times This Week and It’s Only Monday
By now, everyone’s seen the “Bike Hero” viral video on YouTube. If you haven’t, please, please watch it now, or else none of this will make sense. While you’re at it, watch the “Runaway Jeans” viral video too. Ok, now that we’ve got that out of the way, the big “Watching Comprehension” question: Did you notice [...]
Motrin Messes with Mommy-Bloggers and Loses
This morning, Annie told me about a Motrin ad that a bunch of mom-bloggers were angry about because it was critical of babywearing. She was really upset about it, and convinced that it was an intentional slam on mothers. Since I work in marketing, and Annie majored in Sociology, we tend to have conversations like [...]
Being a Little Bit Transparent is Like Being a Little Bit Pregnant
It seems that I can’t have a conversation about blogging without also talking about fear, legal liability, and transparency. Which I find somewhat ironic: as a business, most of our clients have tens, if not hundreds, of employees who are trained to talk to clients. Customer service reps. Sales people. Technical support. They’re trained in [...]
How Can a Computer Screen Replace Human Interaction?
Coming from the world of live events and into the Interactive space, I have been contemplating this since joining Pop Art. Interactive has been progressively threatening the events business since the 1990’s, because it offers convenience, broad scalability, and lower cost for traditional event clients. As an event Producer, this was exasperating. While the events industry [...]
Political Design.. A Look Back
Well, its finaly here. Election day has come again and its time for you to go out and cast your vote. I thought it would be fun to take a look at how design has influenced the political arena over the years. Some of these are real classics. Bonus points if you can find the Goldwater [...]
How To Engage Your Agency
I’ve worked with several agencies throughout my career helping clients develop and execute marketing campaigns. I’ve noticed that some relationships are more rewarding and beneficial for the client and agency. Here are some suggestions on how to ensure that the dollars spent are utilizing the talents and services of the agency to their fullest potential [...]
Interactive media and the NHL
As a native Detroiter, I am a fan of the NHL. I have been following the Red Wings for most of my life, spending many a cold night watching players like Yzerman, Shanahan, and Lidstrom skate at the Joe (Joe Louis Arena). I am also a big baseball fan, and love MLB.com for their interactive [...]
Wizard of Oz Writer’s Wonderful Window Display
At the end of the 19th Century, the advertising industry was transformed by two things: technology advances including mass market plate glass and electrics lights, and by the imagination of L. Frank Baum. Best known as the author of The Wizard Oz, he was also, I learned recently from a fact-sharp friend, the founder of [...]
Speaking on Dynamic Data
I had the pleasure of presenting at a recent Portland Area .Net User Group meeting earlier this month. My talk to about 50 regional developers at Microsoft’s Portland office centered on one of the new features in the Service Pack 1 release of ASP.Net v3.5 called Dynamic Data. This feature is a fantastic niche technology for [...]
