Comments on: Motrin Messes with Mommy-Bloggers and Loses http://blogs.popart.com/2008/11/motrin-ad/ Flashes of Pop, Wit and Reason Thu, 11 Mar 2010 21:36:47 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Julie Roads http://blogs.popart.com/2008/11/motrin-ad/#comment-388 Julie Roads Sat, 22 Nov 2008 13:10:08 +0000 /scott-vandehey/archive/2008/11/21/motrin-ad.aspx#comment-388 Great article...I have to say that I love that you 'got it' right away...why we were so pissed. Thanks for including my rewrite... Would love to connect...I'm assuming you're on Twitter? I'm @writingroads http://twitter.com/writingroads Great article…I have to say that I love that you ‘got it’ right away…why we were so pissed. Thanks for including my rewrite…

Would love to connect…I’m assuming you’re on Twitter? I’m @writingroads http://twitter.com/writingroads

]]> By: Thom Schoenborn http://blogs.popart.com/2008/11/motrin-ad/#comment-387 Thom Schoenborn Sat, 22 Nov 2008 06:31:22 +0000 /scott-vandehey/archive/2008/11/21/motrin-ad.aspx#comment-387 If you're going to be sarcastic and over the top with "tired and crazy" mamas, don't mess around. <a href="http://www.routanboom.com" target="_blank" rel="nofollow">VW's Routan Boom</a> is a great example of how to be pitch perfect with sarcasm and loving wit. And selecting Brooke Shields — she of <a href="http://www.hollywood.com/news/Cruise_Apologizes_to_Shields/3549835" rel="nofollow">postpartum depression</a> fame — was an epic casting choice. If you’re going to be sarcastic and over the top with “tired and crazy” mamas, don’t mess around.

VW’s Routan Boom is a great example of how to be pitch perfect with sarcasm and loving wit.

And selecting Brooke Shields — she of postpartum depression fame — was an epic casting choice.

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