Death Blow for Traditional Media, Interactive Metrics Leading the Way

In a slow economy, clients want visibility in their marketing plans. They want to see what is working, what isn’t, and where to invest more time. Old school media is hard to track, expensive, and non-agile. It’s hard to measure success with a 30 second TV spot and radio bit, not to mention expensive and slow.

Interactive and social marketing is easily tracked, measured, and rated for success quickly and accurately at a low cost to the client. Micro sites, rich media banner ads, and interactive promotions are a few ways to reach today’s audience. Modern social marketing utilizes popular blogs, networks, and media aggregators to deliver your message to your target audience on their terms, such as Twitter, Facebook, and YouTube. Interactive and social marketing is also very agile, if a campaign isn’t doing well in early metrics the team can make adjustments to the messaging, creative, and tone quickly.

As more clients engage in interactive marketing strategies, they fall in love with the great metrics available to them, and the days of wondering if the campaign is reaching the target audience are over. Even today the big clients know this. This is why every major marketing strategy always directs to an on-line interactive engagement.

Traditional media in 2009 is useful….in supporting interactive campaigns.

Lead with Interactive.