Archives for May, 2009
#PABlazers: Leveraging and bridging communities
Twitter is the fastest growing network on the inter-tube-web today, and we are still developing an understanding of its potential. I like that Southwest Airlines could help me out if I miss my flight, or that I may find Shaq in my town handing out free tickets-but what more could be done? Could you bridge [...]
An Event Apart Seattle 2009
The night before An Event Apart, I was at a party with some college friends. When they found out I was in town for a conference, they wanted to know what it was about. I said it was a web conference, and they said “Aren’t those usually held on the web?” Eventually, I explained it like [...]
Interactive Shopping: Nordstrom’s 2: Macy’s 2
Interactive Shopping, Social Media and Customer Service — these topics are closely related, because the most critical elements of success for a brand are: Relevance: Do you matter to your customers? Can your product or service create superior value for them? Engagement: Do you reach out to your customer? Do you have methods and platforms for marketing, [...]
I Work With a Bunch of Smartasses, Part VIII
Libby: What’s that credit card test number again? Andrew: It’s four, one, one, one, one, one, one, one, one, one, one, one, one, one, one, one.
Leading with Interactive Starts at Home (or Work)
Like good manners and learning to read, it has been said that positive behaviors start in the home. At Pop Art, where our mantra is Lead with Interactive™, this principle holds true. The way we approach online interactive begins in our offline work space. The 3rd floor of Pop Art is an open floor [...]
The SVN Revert Command That Saved My Bacon
I think it’s happened to all of us. We’ve all done something three weeks ago that we wish we hadn’t. Like that guy you dated, or that burrito you ate. But in this instance I’m talking websites, specifically websites under version control. How many hours have you lost trying to get rid [...]
