Archives for 2010
Top 5 Office Pranks in Pop Art History
We work pretty hard at Pop Art. There are late nights, and there are late nights. Booze sometimes takes the edge off, but where to turn when sobriety is your only friend, and there’s stress you need to relieve? Laughter is the best medicine, and it’s best enjoyed at a co-worker’s expense. 5. Jello Stapler VP of Client [...]
Decking Our Walls
Underwhelmed by the thought of another agency lobby with a flat screen mindlessly cycling through our work and potentially burning images into the retina of our clients’ eyes – Pop Art decided it was time to get some real art on the walls. Selecting art that portrays the culture of an agency is not an easy [...]
Geolocation; localized content hits home
The online user experience is becoming more localized and we expect to see major growth in the coming years as AT&T, Google, Yelp, Foursquare and others get into the action. We already have geo-targeted ads, segmented content and social search serving content in a more personalized way. But now, we are seeing the emergence of [...]
Web Analytics
Marketers have always used analytics to measure consumer behavior and ROI. However, we now have more insight than ever before thanks to the internet’s ability to offer limitless measurement and analysis opportunity. The web analytics industry which had been fledgling in past years, now takes center stage in today’s global market place. There are several [...]
To Microsite or Not To Microsite?
I’ve been part of several conversations in recent months about when to build a microsite, or when a certain type of content is better placed within the confines of the corporate web site. To that end, I developed a quick little graphic that illustrates my thoughts on the matter. In my opinion, your corporate web [...]
2010 and Beyond; Beam-Up Your Brand
Lisa Skube & Timothy Deal Most of us were reeling over the transition from the 20th to 21st century. Accelerating at the speed of fiber optics, here comes a new decade. If the last ten years are any indication of the web’s impact on the world, what lies ahead promises to take all of that to [...]
Interactive Advertising on the iPad
Let’s say Apple’s iPad takes off. It would be unrealistic to expect it to be as ubiquitous as the iPhone, but for the sake of argument let’s say somewhere between that and the Kindle. Thats reasonable isn’t it? Sure, the current impressions based on it’s debut are somewhat like that of the Segway, but the iPad [...]
Help yourself by managing up
If you have ever felt at odds with your manager or like you just are not reading from the same page, you might consider developing the skill of “managing up.”
Great Clients make for Great Campaigns
A friend once told me that behind every great campaign is a great client. Of course, what they meant was that a client who trusts you take their brand in new directions will likely be a collaborator in the creative process. This could not have been truer than in the case of the latest online [...]
Did You Really Think This Was a Good Idea?
Technology that Failed, and Hard Since man first used a stick to dig under some roots and accidentally caused a tree to fall on him, humans have been doing stupid things with technology. Since the invention of the microprocessor and instant mass media, this has only become that much easier. Thankfully 2009 is gone, and with it one [...]
Just Good Food
Like junk food versus a nutritious snack, web content quality is the stuff that either fuels your brand to satisfy your audience or puts weight on your brand with little value for the caloric indulgence. Value in this sense meaning optimizing return on your investment whether that effort takes form as an offline advertisement, a new application, [...]
What You Can Learn About Sales and Marketing From A Timeshare Presentation
Two weeks ago, I attended my first timeshare presentation while I was vacationing on Maui. I wondered whether the presentation would be like the South Park timeshare episode with low brow salespeople and unending presentations. I didn’t really care. All I knew was that I was going to get hotel points worth $200 in exchange for [...]
What I wish the Apple Tablet Was
Last night, I was secretly hoping this long-rumored Apple device was just a big hoax. Seriously, how funny would that have been if all the rumors were nothing but … rumors? But as Anton and I got to talking about it, we started imagining the purposes a keyboard-less, WiFi-enabled touchscreen might have in our daily [...]
For Improved Client Relationships, Get to Know Your Employees
I saw an advertisement for a new CBS “reality” show that, while being heavily scripted, I think is going to provide some interesting food for thought for the business world. The show is “Undercover Boss,” and, according to www.realitytvworld.com, it will “follow corporate executives working in disguise at the ‘lowest level jobs’ in their own [...]
We’re All the Rage in France
How We Actually Went Viral From Boston to Bangalore and Toronto to Tunis, our little holiday endeavor has spread across the globe faster than risqué pictures of Lindsey Lohan. The Backstory Before the business world shut down for the holidays, we at Pop Art launched our 2009 e-card, The Holidizer. Running with the success of “Imma let you finish” [...]
