Archives for February, 2010
Web Analytics
Marketers have always used analytics to measure consumer behavior and ROI. However, we now have more insight than ever before thanks to the internet’s ability to offer limitless measurement and analysis opportunity. The web analytics industry which had been fledgling in past years, now takes center stage in today’s global market place. There are several [...]
To Microsite or Not To Microsite?
I’ve been part of several conversations in recent months about when to build a microsite, or when a certain type of content is better placed within the confines of the corporate web site. To that end, I developed a quick little graphic that illustrates my thoughts on the matter. In my opinion, your corporate web [...]
2010 and Beyond; Beam-Up Your Brand
Lisa Skube & Timothy Deal Most of us were reeling over the transition from the 20th to 21st century. Accelerating at the speed of fiber optics, here comes a new decade. If the last ten years are any indication of the web’s impact on the world, what lies ahead promises to take all of that to [...]
Interactive Advertising on the iPad
Let’s say Apple’s iPad takes off. It would be unrealistic to expect it to be as ubiquitous as the iPhone, but for the sake of argument let’s say somewhere between that and the Kindle. Thats reasonable isn’t it? Sure, the current impressions based on it’s debut are somewhat like that of the Segway, but the iPad [...]
Help yourself by managing up
If you have ever felt at odds with your manager or like you just are not reading from the same page, you might consider developing the skill of “managing up.”
Great Clients make for Great Campaigns
A friend once told me that behind every great campaign is a great client. Of course, what they meant was that a client who trusts you take their brand in new directions will likely be a collaborator in the creative process. This could not have been truer than in the case of the latest online [...]
Did You Really Think This Was a Good Idea?
Technology that Failed, and Hard Since man first used a stick to dig under some roots and accidentally caused a tree to fall on him, humans have been doing stupid things with technology. Since the invention of the microprocessor and instant mass media, this has only become that much easier. Thankfully 2009 is gone, and with it one [...]
