Justin Garrity
Creative Director
Posts by Justin Garrity
WebVisions and WebVisionary Awards
If you haven’t signed up to attend WebVisions, you should do it now. If you are not familiar with WebVisions, it is a creative web conference that takes place here in Portland. Many of us from Pop Art are going and if you are there, be sure to say hi. This year, [...]
Are You Saying Too Much?
Guy Kawasaki had a great post the other day on his blog. If you want customers to be happy, give them less product Information. Here’s a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information.” He cites a study conducted by the University of Iowa’s Tippie College of Business. The [...]
Interactive Marketing: A Dark Tale
On May 12, 2007, Warner Brothers released the first web teaser for the upcoming Batman Begins movie sequel, The Dark Knight. The teaser was an image of the Batman bat symbol exploding into many pieces. It was mysterious but it was only the first clue into an almost year long interactive marketing campaign [...]
A Campaign Well Executed
I need to start with a disclaimer. I own an iPhone. I do not plan on switching phones anytime soon. I don’t care for AT&T and the slow Edge network, but the functionality and pure wonder of the iPhone is too much for me to even consider a new phone anytime soon. [...]
Rich Content and Simple Menus
Have you ever had this experience. You rent a DVD, maybe one you’ve been waiting for. You are so excited to view the movie and you throw it in the DVD player. After the player adjusts itself, recognizes the disc, you wait through a series of warnings and previews. You fast [...]
