Lisa Skube
VP of Strategy
Lisa brings close to two decades of marketing and communications experience to Pop Art. After earning a BA In Communication, with top honors, from Lewis & Clark College, she went on to work for a variety of agencies and technical firms. She comes to Pop Art from Creaturekind Communications, a progressive marketing firm where she was a principle. When not working, Lisa is an avid photographer, extreme skier and serves as a volunteer advisor to the National Freedom of Information Coalition.
Broken gets fixed. Half-assed is forever.
Education
BA in Communication from Lewis & Clark College
Favorite Movies
- Sweet Smell of Success
- Across the Universe
- Master and Commander
- Something Wicked This Way Comes
- Milk
Hobbies
- Mountain Biking
- Gardening
- Writing
- Campfire Design
- Travel
Recommended Books
Networks
Posts by Lisa Skube
Humanize Technology or Become Mechanized?
An interesting question in these technologically driven times. The title of this post sums up the “big take away” from the recent Web Visions 2010 conference. Leave it to Portland, Oregon to put on a mind bending technology palooza of trends, implications and applications. Brad Smith’s brain child, the event celebrated its 10th anniversary this [...]
2010 and Beyond; Beam-Up Your Brand
Lisa Skube & Timothy Deal Most of us were reeling over the transition from the 20th to 21st century. Accelerating at the speed of fiber optics, here comes a new decade. If the last ten years are any indication of the web’s impact on the world, what lies ahead promises to take all of that to [...]
Just Good Food
Like junk food versus a nutritious snack, web content quality is the stuff that either fuels your brand to satisfy your audience or puts weight on your brand with little value for the caloric indulgence. Value in this sense meaning optimizing return on your investment whether that effort takes form as an offline advertisement, a new application, [...]
It is what it is. Or is it?
A marketing mantra for the ages: it is what it is. And then came the web, it changed everything. Integrated marketing was once the Holy Grail. But in today’s rough and tumble economy, integrated marketing across traditional channels, even with a great web site, just isn’t enough anymore. “Getting there first” happens in masse. The internet [...]
