Patricia Krueger
Interactive Producer
After earning a BA in English with an emphasis in Art History from UC Berkley, Patricia went to work for a plethora of media and marketing firms. She has more than 10 years of experience developing content and managing projects for groups including Wired Ventures, Wired magazine, Red Hat, and The Industry Standard, for which she created a series of e-commerce reports. Here at Pop Art, she has been a key member of our client services team, handling such diverse accounts as Leatherman Tool Group, ITI and the Oregon Lottery.
It's a poor sort of memory that only works backward. — Through the Looking Glass
Education
BA in English, Emphasis in Art History from UC Berkley
Community Involvement
- TechStart Education Foundation and veteran OPB volunteer
- Keen enthusiast for local food and neighborhood food swaps
Other Interests
- Hiking
- Planning extensive backpacking or thru-hike trips that I have yet to take
- Baking crumbles
- Buckles and cupcakes
- "Wabi sabi" sewing and embroidery
- Anything to do with 3x5 index cards and card catalogs.
Favorite Movie
Eternal Sunshine Of The Spotless Mind
Current Magazine Subscriptions
- The Believer
- Giant Robot
- The New Yorker
- Sunset
- Saveur
- Mix
- I'm still hoping Nest will start publishing again.
Recommended Books
- Web ReDesign 2.0: Workflow that Works
- Observing the User Experience: A Practitioner's Guide to User Research
- Makers: All Kinds of People Making Amazing Things In Garages, Basements, and Backyards.
Networks
Posts by Patricia Krueger
Wizard of Oz Writer’s Wonderful Window Display
At the end of the 19th Century, the advertising industry was transformed by two things: technology advances including mass market plate glass and electrics lights, and by the imagination of L. Frank Baum. Best known as the author of The Wizard Oz, he was also, I learned recently from a fact-sharp friend, the founder of [...]
Looking Forward, Beyond Launch
I have the misfortune of being an Oregonian who doesn’t know how to ski. Too young (it seemed) to join my brother and sisters on ski weekends as a child, I was the neighborhood sled queen. Too old (it seemed) to learn in high school for ski week, I stuck with my fellow flat-landers on [...]
User Testing the Book
For many content mediums, it can be difficult to tell to what extent the potential audience influenced a work — how much the invisible reader influenced a story, or how much an observer was in mind when an image took shape on a canvas. In the instance of a web site, though, it’s more often assumed [...]
