Reshma Taufiq
VP of Client Services
Reshma comes to Pop Art from Nike, where she was the Senior Digital Manager for the Asia Pacific/India region. In that role, she led the shoe giant's digital initiatives throughout the sub-continent, taking them from zero to five websites within her first six months in the position. During her years at Nike she was also on the teams that produced the One Show Interactive Award winning Nike Zoom Mobile project and the London International Award winning Air Force 1 campaign. When not working on greatness, she is a karaoke enthusiast, underwater basket weaver and animal lover.
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson
Education
- BS in Electrical Engineering, Tufts University
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Posts by Reshma Taufiq
Confessions of an Early Adopter
I admit it. I like being the first. I like being the first to see movies (I go to midnight viewings of Harry Potter), I get pre releases of music and books (Dan Brown is a very lucky man as he has my business) and I buy gadgets the minute they come out (I got [...]
Fact: I am blogging from 35,000 ft on my new iPad (wearing my travel snuggie)
That got your attention, didn’t it. Is no place sacred anymore? I used to look forward to long cross country flights as a time I could turn off. I made my excuses to collegues and clients alike, “Sorry but I will be unreachable, on a flight” and I sit back, relax and selfishly attend to myself. [...]
Don’t be afraid to get your hands dirty…
In my many years of software development, I have come across project managers/producers with a smorgasbord of backgrounds. Artists, dancers, photographers, political activists, furniture makers and some ex-developers like myself. There is never one background that makes the best “type” of project manager. No, not even the ex-developers are guaranteed to be the best for [...]
