Pop Art Blog

No, I must protest.  It is not cash in your pocket, but instead cash DEBT in your pocket.  The Federal Government doesn't have the money to pay for the stimulous but instead is just printing excess money and thus depreciating it more.

So by getting this "stimulous" we immediately take on more debt as a nation to ourselves, something that will need to be paid back.  In the long run we're also depreciating the value of our currency that much more.

So hopefully American's spend it while they got it, cuz in the coming months the pain is gonna be brash.

...other than that one oversight, interesting entry.  It's always a good marketing idea to latch onto existing motivations.

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Thanks for your comment, Adron.

I want to clarify that I wasn't trying to make a political statement here or state whether the government is right or wrong in this. The point I was making is that marketers should take advantage of what people are perceiving as extra cash in their bank accounts. By talking to consumers about something perceived as a positive (an extra check from the government) rather than something they perceive as a negative (rising gas prices), marketers can engage with consumers on an upbeat topic to ensure that customers associate them with the "positive" things taking place in their daily lives.

Hey Jen,

 You've absolutely got a point.  I wasn't particular trying to draw out the politics of it, except that they are connected by direct association.

 I also believe what you do, that marketers should take every advantage of it.  That IS the purpose of the whole thing.  Keeping people employed, keeping money - devalued or not - flowing throughout the country, and other such associative positive things.

 I just can't help point out the fact of how even though it will be a temporary boost, it will definitely bite us in the keister over the next few weeks.  Hopefully not too bad as we're dealing with the financial crunch.  :)  But hey - at least it isn't a tech pop this time, we'll have ot hold those financiers accountable and they can buy us tech people a round or two at the local pub!

...anyway - to summarize - I agree with what you're saying, I was just pointing out the haunting facts of the matter.