Pop Art Blog

Last week I attended a Portland Ad Federation seminar where the topic was “Integration Collaboration”. The main conversation surrounded how to get agencies and vendors to work together better to serve their customers needs. Ultimately this will create a more successful campaign when talent from print, interactive, event marketing, etc. come together. I thought I’d recap some of the highlights as well as add some of my own thoughts. Every week I’m working with other vendors and unfortunately, most... Read More...

I often have calls with potential clients and they say, “We’d like to create a Microsite”. After asking several questions about the purpose it becomes clear that they are really looking for a new section or a few new pages added to the existing website. It seems that microsite has become sort of a meaningless buzz word. Same with a “viral site” (but that’s another subject). Everyone wants one but they don’t really know why. Perhaps it’s just a misunderstanding of the word but here is an attempt to... Read More...

The world is busy. The agency world is even busier. The client services team spends a lot of time communicating goals, constraints, and timelines of projects across departments. We have lots of great tools in place to help manage the workflow: Project websites, Basecamp, Microsoft project, emails to the team and clients, etc. All of these tools can aid in the success of our projects but I want to remind people of the efficiency and impact that a simple conversation can have. Sharing our minds with... Read More...