Pop Art Blog

Revisions: How much is too much? Revisions: How much is too many? Revisions: How many is too many? This many! Revisions: They're not just for cows anymore. Revisions: How to know when to stop. Revisions: How many is too many? Collaborating Collaboratively Here in the marketing world, we creative folk work as part of a team. We interact with account managers, project managers, department directors and contractors as well as the clients and everyone has an opinion. So naturally with more people... Read More...

Better solutions and better decisions about a particular problem at hand are best done in brainstorming sessions. What is brainstorming you ask? Well, it’s an individual or group problem-solving technique that requires the spontaneous, random, quirky, and sometimes outrageous contribution of ideas from a group…or from yourself. One is the loneliest number Individual brainstorming doesn’t always produce a wider range of ideas. On the upside, there are no worries about what other people think or possibly... Read More...

I remember taking a corporate identity class my last term of college. Though it was mentioned that branding was a company’s “identity,” it was never explained that branding was more than just a logo. We spent a majority of the class designing a new logo for a company of our choosing and ways to use the logo in the environment. After 11 weeks, the only thing I walked away from that class with was the idea that you have to have a nice enough looking logo to make an impact on your target audience. Also... Read More...