Pop Art Blog

If you haven't signed up to attend WebVisions , you should do it now. If you are not familiar with WebVisions, it is a creative web conference that takes place here in Portland. Many of us from Pop Art are going and if you are there, be sure to say hi. This year, the speakers at WebVisions include: Jeffery Veen, Roger Black, Bill DeRouchy, Lynne Johnson and many more! I've often thought when attending WebVisions in previous years that it was missing an awards show celebrating the best in... Read More...

Guy Kawasaki had a great post the other day on his blog. If you want customers to be happy, give them less product Information. Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information." He cites a study conducted by the University of Iowa's Tippie College of Business. The researchers used three experiments to arrive at their conclusion. Two of them were consumer test-style experiments in which subjects were asked... Read More...

On May 12, 2007, Warner Brothers released the first web teaser for the upcoming Batman Begins movie sequel, The Dark Knight. The teaser was an image of the Batman bat symbol exploding into many pieces. It was mysterious but it was only the first clue into an almost year long interactive marketing campaign that bridged the offline world and the web, and fiction with reality. The following is the chronology of “The Dark Knight” interactive marketing campaign. May 13th-ish: Fictitious campaign posters... Read More...

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I need to start with a disclaimer. I own an iPhone. I do not plan on switching phones anytime soon. I don't care for AT&T and the slow Edge network, but the functionality and pure wonder of the iPhone is too much for me to even consider a new phone anytime soon. That being said, I love the new Sprint "Waitless" campaign. Waitless is a digital campaign. An interactive campaign. I haven't seen any tv ads or print ads for it, but I have seen banner ads here and there. I can't... Read More...

Have you ever had this experience. You rent a DVD, maybe one you’ve been waiting for. You are so excited to view the movie and you throw it in the DVD player. After the player adjusts itself, recognizes the disc, you wait through a series of warnings and previews. You fast forward or skip past all this content only to end up on the DVD menu. You wait as various scenes of the movie fade in and out, lines from the movie are played, maybe some snippet from a theme song is played, and you wait… and wait... Read More...

The recent Software Association of Oregon event on Online Social Networking yielded quite the collection of online networking tools. Here’s a list of some of the latest and greatest: Business Networks : Link’d In Ryze Ecademy ZeroDegrees Orkut Ziggs Social Networks : Windows Live Spaces Classmates.com Facebook Facebox MySpace Bebo Vox Multiply Friendster Tribe.net Ning 43 Things MediaBistro Flock (social networking browser) Live Journal Educational/Bookmarking Networks : Wikipedia Digg Trailfire... Read More...