Pop Art Blog

Something that hasn’t sat well with me for years, the fundamentals of focus group testing. For those that haven’t sat behind the mirrored glass, here’s how focus groups often go down: Secure x groups of 8-10 people in x number of markets with people receiving an incentive (often cash) for participating Develop a questionnaire for moderator to Q/A groups Research, brand, agency teams sit behind mirrored glass and analyze group response/behaviors If someone(s) is a serious disruption to the focus group... Read More...

As the experiential world shifts from analog to digital manipulation and self-expression, I’ve seen phenomenal marketing evolutions by countless brands willing to embrace “betterment.” The notion of “betterment” is a symbiotic relationship that allows consumers to experience a brand the way the brand wants to be portrayed. Most importantly, how the consumer wants to experience the brand. I have had the great opportunity to drive “betterment” for a few clients within various industries. As I sit back... Read More...