About Tom Potterf

Recent Posts by Tom Potterf

Ad Age's Alice Z. Cuneo writes this week about " Why '08 Isn't Mobile's Year -- Again " identifying five key challenges to mobile really taking off: Reach, Measurement, Complexity, Misnomer of mobile as ad medium, and No hallelujah moment. The latter being the culmination of success on the previous four resulting in a break out moment that gets everybody jumping on the mobile bandwagon. But if your audience uses mobile devices, why wait for the bandwagon to come around?... Read More...

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Filed under: Marketing

One for PR, One for Interactive, One for branding, One for direct mail, One for inside sales, One for…need I go on? If your organization is of a certain size, you have a lot of external agencies and vendors to manage. From sharing knowledge and distributing strategic direction, to ownership and territorial issues, connecting and distributing knowledge and work across your vendors can be daunting. As any agency will tell you, we’re here to help you achieve your business goals. Still, when multiple... Read More...

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Filed under: Business, Marketing