Pop Art Blog

One of the most impressive things about the New Media Expo was the wide variety of good content produced at a small scale by talented, regular folks. These are the internet users who are immersed in the environment and have perfected the art of creating message & meaning for this medium. It’s no surprise that the big corporations want to jump on the bandwagon, trying to bring some of the fresh outlook of these content creators onto their business image. New media, such as podcasting, blogging... Read More...

Is 2008 the year of gaming? CNET seems to think so, based on their recent article on this subject . It's notable that an authority such as CNET recognizes the growing importance of the gaming phenomenon, but I'd challenge the assumption that gaming is exploding simply because of the myriad of new products and increased sales. These observations overlook the real driving force, that today's games are created for a more mainstream audience rather than for a niche group of players . In addition... Read More...

Last month, I heard something that made me gasp: “ Scion isn't cool anymore ”. Granted, some of you may wonder whether it was ever cool. If you don't appreciate the design personality and in-your-face attitude of the 2005, boxy xB, you are likely to say that Scion's lack of cool factor is not news. To me, it is. Let me backtrack a bit: for Generation Y, “marketing” is often a word that comes charged with negative connotations. There is a lot of confusion on whether a product really is... Read More...

Once upon a time, computer and console games were the bread and butter of geeks – they brought on the image of people glued to their monitors and lost in a world very far from reality. More recently though, that stereotype has begun to erode. Entire generations are now growing up with digital activities as their main source for entertainment and learning. Other gaming platforms, such as the Nintendo Wii, are already making strides by appealing to non-typical gamers. Understanding how these trends... Read More...

In yesterday’s New York Times , Target was reported to ignore the feedback of a blogger. A Target PR representative explained, “unfortunately, […] Target does not participate with nontraditional media outlets”. The blogosphere soon reacted by showing solidarity to the independent writer and wondered our loud, if Target isn't listening to its consumers, wherever they may be, whose input are they considering? The story quickly received coverage on a huge number of blogs and eventually in the New... Read More...