I run an interactive marketing consultancy. I have advised our clients on their blog strategies – finally, I am heeding my own advice and doing the blog thing.
This blog will house some of my thoughts on business, society, information design and the interactive marketing industry.
Recently, we had some great conversations at Pop Art about what will make our blog useful to both readers and our firm. My takeaway was that a great corporate blog is more than loosely organized thoughts. Here are some essential best practices:
- Write for your audience.
- Be both edgy and sincere, but stay close to your audience’s comfort zone
- Keep your articles focused and on-topic. Corporate blog entries should be thought-out and edited, not mere random thoughts or streams-of-consciousness.
- Keep your blog organized. You can do this by adopting an elegant software platform; creating a blog information architecture and tagging your articles with keywords.
In conclusion, blogging is like business. If you are good at running a business, you shouldn’t have any problem blogging. Just respect your stakeholders, take smart risks, stay organized, focused and determined. Keep it simple and have fun.