Last month, I heard something that made me gasp: “ Scion isn't cool anymore ”. Granted, some of you may wonder whether it was ever cool. If you don't appreciate the design personality and in-your-face attitude of the 2005, boxy xB, you are likely to say that Scion's lack of cool factor is not news. To me, it is. Let me backtrack a bit: for Generation Y, “marketing” is often a word that comes charged with negative connotations. There is a lot of confusion on whether a product really is... Read More...