Pop Art Blog

About six month ago, we launched the first version of Stop the Usual Defects , a microsite for LP to promote the launch of their new engineered wood product, LSL. The concept was to showcase the strengths of LSL by portraying defects in traditional lumber in the style of The Usual Defects. We just reworked the site for the addition of a new trailer, and the redesign is pretty cool. The idea is to look like a detective’s corkboard with strings connecting photos of various suspects, or in our... Read More...

On May 12, 2007, Warner Brothers released the first web teaser for the upcoming Batman Begins movie sequel, The Dark Knight. The teaser was an image of the Batman bat symbol exploding into many pieces. It was mysterious but it was only the first clue into an almost year long interactive marketing campaign that bridged the offline world and the web, and fiction with reality. The following is the chronology of “The Dark Knight” interactive marketing campaign. May 13th-ish: Fictitious campaign posters... Read More...

Have you ever had this experience. You rent a DVD, maybe one you’ve been waiting for. You are so excited to view the movie and you throw it in the DVD player. After the player adjusts itself, recognizes the disc, you wait through a series of warnings and previews. You fast forward or skip past all this content only to end up on the DVD menu. You wait as various scenes of the movie fade in and out, lines from the movie are played, maybe some snippet from a theme song is played, and you wait… and wait... Read More...

Every once in a while, I see a movie that excites me as a designer. The opening titles for Panic Room, combined with that film’s amazing camera work. Fight Club, with it’s “IKEA catalog” sequences and David Carson-like typography. Last night, I saw another such film, Stranger Than Fiction . The great typography and motion graphics first started my design pulse racing, with a great opening sequence. Harold Crick (Will Farrell) is an IRS agent with a boring life. He has an amazing gift for numbers... Read More...