Archives for agency
Decking Our Walls
Underwhelmed by the thought of another agency lobby with a flat screen mindlessly cycling through our work and potentially burning images into the retina of our clients’ eyes – Pop Art decided it was time to get some real art on the walls. Selecting art that portrays the culture of an agency is not an easy [...]
Interactive Shopping: Nordstrom’s 2: Macy’s 2
Interactive Shopping, Social Media and Customer Service — these topics are closely related, because the most critical elements of success for a brand are: Relevance: Do you matter to your customers? Can your product or service create superior value for them? Engagement: Do you reach out to your customer? Do you have methods and platforms for marketing, [...]
CMO Leadership: Putting your agencies to work for you!
As an interactive agency, Pop Art works with many other agencies. Sometimes we are agency-of-record for a client, but most often, our clients employ 2, 3 or sometimes dozens of marketing agencies and consultants, and we are just some of the actors on the stage. Having multiple agencies can be very expensive because of the necessary [...]
Benefits of Agency Collaboration
Last week I attended a Portland Ad Federation seminar where the topic was “Integration Collaboration”. The main conversation surrounded how to get agencies and vendors to work together better to serve their customers needs. Ultimately this will create a more successful campaign when talent from print, interactive, event marketing, etc. come together. I thought I’d [...]
