Archives for branding
The Passive-Aggressive Brand
A couple of days ago, my sister sent me a link to PassiveAggressiveNotes.com, a site I’d seen before, but one that still elicits a chuckle every time I check it out. There’s just no replacement for the snide little notes co-workers and roomates leave one another. My favorites are variations on a simple theme: “Your [...]
Branding Matters: The new ITI
It takes 20 seconds for someone to decide to stay on a website- and that’s a generous assumption. It takes me personally about 5 seconds to decide if you’re second rate, and that’s all based on presence. The short and skinny of it is this: branding consistency matters. When I say branding consistency, I mean consistency [...]
Oh, Baby (Einstein)
As a new mom, my internet habits have changed a bit. I am part of a whole new world now, full of mommy blogs, parenting communities and endless companies pushing products you just MUST buy for your baby. (Bumbos, Boppies and Bjorns! Oh my!) One company that has impressed me from the very beginning is [...]
Lingo Bingo 2: Creative Edition
Based on the popularity of my last post, I teamed up with Kevin Platt, one of Pop Art’s talented writers, to bring you Lingo Bingo 2: Creative Edition. Next time you meet with your internal creative team, ad agency, or marketing firm, print one of these out before the meeting. When the creative buzzwords start [...]
Interactive Shopping: Nordstrom’s 1: Macy’s 0.
At Pop Art, we preach that “Interactive” and “Online” are not synonyms! Companies should invest in making their brands and customer relationships more interactive — this means interacting better with your customers, both online and in-person. Based upon my experiences in the past 24 hours, I think Nordstrom’s gets it, but Macy’s doesn’t. Yesterday, I was [...]
Political Design.. A Look Back
Well, its finaly here. Election day has come again and its time for you to go out and cast your vote. I thought it would be fun to take a look at how design has influenced the political arena over the years. Some of these are real classics. Bonus points if you can find the Goldwater [...]
Earning Mindshare for your Brand
Will you recognize me? Call my name or walk on by? One of your biggest problems is earning mindshare from your customers. As I like to remind salespeople, “Billions of potential customers don’t even know that your company and its products exist!” And those that know about you, aren’t necessarily thinking about you, or thinking [...]
America’s First Brand Touchpoint
A couple weekends ago, my wife and I took a trip northward to Canada (aka “America’s Hat”), specifically Vancouver, B.C. The trip was great – what an amazing, global-feeling city. I heard more languages spoken on the street in 10 minutes there than I have in the past 10 days in Portland. We had some [...]
The Truly Friendly Skies: Southwest Airlines
I love Southwest Airlines. In a time when nearly every other airline is bankrupting themselves, exacerbating their problems with underhanded pricing, starving their customers, and providing Soviet-era customer service, Southwest is expanding their offerings in their typical friendly, easygoing way. If you’ve never flown Southwest, try it sometime. It takes a bit of getting used to, [...]
Behind the Design: the Pop Art Logo
In July of 2006, Pop Art’s President, Steve Rosenbaum, commissioned the Pop Art design team to develop new marketing materials to coincide with our move to a new office space. During this process, Pop Art’s existing logo was called into question, and the design team set out to develop a new logo. The new logo reflects [...]
The Lure of Argentum
If you are studiously following PopArt.com’s news feed, you probably saw that we’ve recently launched a new microsite for Leatherman Tool Group, one celebrating a new line of high-end tools called “Argentum.” You may have recently seen a link to this site from one of the many blogs that have covered this product launch (Thanks, [...]
Things I learned about Steve Sandstrom Last Night
Steve Sandstrom likes “verbena” scented things. Steve Sandstrom also enjoys the smell of his wife’s neck. Steve Sandstrom is married. Steve Sandstrom became a vegan 8 months ago. Steve Sandstrom likes marionberry pie. Steve Sandstrom has a child who was conceived accidentally. Steve Sandstrom is fond of people who are fond of large belt buckles. Steve Sandstrom deserves his PAF lifetime achievement [...]
