Archives for collaboration
CMO Leadership: Putting your agencies to work for you!
As an interactive agency, Pop Art works with many other agencies. Sometimes we are agency-of-record for a client, but most often, our clients employ 2, 3 or sometimes dozens of marketing agencies and consultants, and we are just some of the actors on the stage. Having multiple agencies can be very expensive because of the necessary [...]
How Trade Associations Facilitate Innovation
There was a great article called “Innovating Through Design” in the Dec. 2006 issue of Harvard Business Review. The article explored how informal collaboration amongst design professionals in Lombardy, Italy, produces incredible innovation in product design. The Lombardy firms’ R&D operation, for the most part, can be found neither inside the companies nor in interactions [...]
Benefits of Agency Collaboration
Last week I attended a Portland Ad Federation seminar where the topic was “Integration Collaboration”. The main conversation surrounded how to get agencies and vendors to work together better to serve their customers needs. Ultimately this will create a more successful campaign when talent from print, interactive, event marketing, etc. come together. I thought I’d [...]
