Archives for corporate
CMO Leadership: Putting your agencies to work for you!
As an interactive agency, Pop Art works with many other agencies. Sometimes we are agency-of-record for a client, but most often, our clients employ 2, 3 or sometimes dozens of marketing agencies and consultants, and we are just some of the actors on the stage. Having multiple agencies can be very expensive because of the necessary [...]
Every Blog has a Beginning
I run an interactive marketing consultancy. I have advised our clients on their blog strategies – finally, I am heeding my own advice and doing the blog thing. This blog will house some of my thoughts on business, society, information design and the interactive marketing industry. Recently, we had some great conversations at Pop Art about what [...]
