As the experiential world shifts from analog to digital manipulation and self-expression, I’ve seen phenomenal marketing evolutions by countless brands willing to embrace “betterment.” The notion of “betterment” is a symbiotic relationship that allows consumers to experience a brand the way the brand wants to be portrayed. Most importantly, how the consumer wants to experience the brand. I have had the great opportunity to drive “betterment” for a few clients within various industries. As I sit back... Read More...