Archives for experiments
On the Value of Teamwork
“Hey, we’ve got this comp due to the client in 30 minutes. Think you could knock out a headline for us?” (If you found this funny, you’re a total ad nerd.)
Search Engine Marketing (SEM) Case Study: Portland Beer Blog
Search engine marketing and copywriting make uneasy allies. SEM means writing for a machine, for an equation, for a filter. Copywriting means expressing human desire, passion, creativity for people. Yet when you can combine the basics of search engine marketing with creative copywriting, your clients win. Big time. And I’ll address this at the end. But [...]
You Can’t Please All the People All the Time (And Here’s Why)
And now, an IM conversation between Dave and myself. Dave Selden: 10:11 very interesting article here: http://www.gladwell.com/2004/2004_09_06_a_ketchup.html Dave Selden: 10:11 I really like the “mind doesn’t know what the tongue wants” part the fact that you can’t design a universal ketchup and please people you have to design several ketchups that sub-groups can rally around Thom Schoenborn: [...]
