Archives for fun
Free Advice for Adobe Acrobat Programmers
I often find myself making PDFs to send our design work over to clients. Acrobat is a great little program that nearly everyone has, and is rarely blocked by corporate firewalls. It’s generally very easy to use, too. Here’s how I make most PDFs for client presentations. Make comps. This takes some time. Drag files onto Acrobat icon [...]
Interactive Shopping: Nordstrom’s 2: Macy’s 2
Interactive Shopping, Social Media and Customer Service — these topics are closely related, because the most critical elements of success for a brand are: Relevance: Do you matter to your customers? Can your product or service create superior value for them? Engagement: Do you reach out to your customer? Do you have methods and platforms for marketing, [...]
Use Loyalty Programs to improve your Net Promoter Score
The Net Promoter score is very popular in business and marketing circles these days. Proponents of the Net Promoter scores claim that it is a better metric than customer satisfaction. The thesis is that satisfied customers aren’t good enough. In an increasingly networked world, you need customers who are brand evangelists – customers who refer their [...]
Why Clients and Agencies Need to Take a Holistic Approach to E-Business
The most successful e-business implementations excel, not just by being great in one area, but by being good in all areas and great in some areas. Critical E-Business Success Factors Clear business vision and measurable goals A marketing plan that drives your campaigns and programs Scalable and diversified advertising channels A technology framework that is secure, reliable, [...]
Every Blog has a Beginning
I run an interactive marketing consultancy. I have advised our clients on their blog strategies – finally, I am heeding my own advice and doing the blog thing. This blog will house some of my thoughts on business, society, information design and the interactive marketing industry. Recently, we had some great conversations at Pop Art about what [...]
300 Balloons
On Friday, our CEO was out of the office for his birthday. So we filled his office with 300 balloons. We got the helium tank from a place downtown, and it took about a half-hour for a bunch of us to inflate all 300. We found out that 300 balloons is the perfect amount to [...]
