Pop Art Blog

The most successful e-business implementations excel, not just by being great in one area, but by being good in all areas and great in some areas . Critical E-Business Success Factors Clear business vision and measurable goals A marketing plan that drives your campaigns and programs Scalable and diversified advertising channels A technology framework that is secure, reliable, extensible and agile Brand growth, management and evolution Customer support Alignment of enterprise activities with vision... Read More...

I run an interactive marketing consultancy. I have advised our clients on their blog strategies – finally, I am heeding my own advice and doing the blog thing. This blog will house some of my thoughts on business, society, information design and the interactive marketing industry. Recently, we had some great conversations at Pop Art about what will make our blog useful to both readers and our firm. My takeaway was that a great corporate blog is more than loosely organized thoughts. Here are some... Read More...

On Friday, our CEO was out of the office for his birthday. So we filled his office with 300 balloons. We got the helium tank from a place downtown, and it took about a half-hour for a bunch of us to inflate all 300. We found out that 300 balloons is the perfect amount to cover the entire ceiling of the office with a single layer of balloons. It looked pretty awesome. Read More...