Archives for innovation
It is what it is. Or is it?
A marketing mantra for the ages: it is what it is. And then came the web, it changed everything. Integrated marketing was once the Holy Grail. But in today’s rough and tumble economy, integrated marketing across traditional channels, even with a great web site, just isn’t enough anymore. “Getting there first” happens in masse. The internet [...]
Use Loyalty Programs to improve your Net Promoter Score
The Net Promoter score is very popular in business and marketing circles these days. Proponents of the Net Promoter scores claim that it is a better metric than customer satisfaction. The thesis is that satisfied customers aren’t good enough. In an increasingly networked world, you need customers who are brand evangelists – customers who refer their [...]
How Can a Computer Screen Replace Human Interaction?
Coming from the world of live events and into the Interactive space, I have been contemplating this since joining Pop Art. Interactive has been progressively threatening the events business since the 1990’s, because it offers convenience, broad scalability, and lower cost for traditional event clients. As an event Producer, this was exasperating. While the events industry [...]
How Trade Associations Facilitate Innovation
There was a great article called “Innovating Through Design” in the Dec. 2006 issue of Harvard Business Review. The article explored how informal collaboration amongst design professionals in Lombardy, Italy, produces incredible innovation in product design. The Lombardy firms’ R&D operation, for the most part, can be found neither inside the companies nor in interactions [...]
