Archives for Integrated Marketing
It is what it is. Or is it?
A marketing mantra for the ages: it is what it is. And then came the web, it changed everything. Integrated marketing was once the Holy Grail. But in today’s rough and tumble economy, integrated marketing across traditional channels, even with a great web site, just isn’t enough anymore. “Getting there first” happens in masse. The internet [...]
Nau Likes Beauty, Performance, Sustainability, Long Walks on the Beach, and Candlelit Dinners
Nau wants you for your heart, not just your wallet. It may sound more like a personal ad than a business strategy, but in this difficult economic market, brands are looking for new (often less expensive) ways to build relationships with customers. In addition to awareness advertising that talks TO people, companies need to start [...]
The Value of Digital Integrated Marketing Programs
The discussion surrounding the value of integrated marketing is not a new one. With internet-connected computers in nearly two-thirds of American households it is becoming increasingly important for brands to tie the internet to their traditional marketing and advertising. And, with the internet migrating from a research tool to a retail tool to [...]
