Archives for Lead with Interactive
Death Blow for Traditional Media, Interactive Metrics Leading the Way
In a slow economy, clients want visibility in their marketing plans. They want to see what is working, what isn’t, and where to invest more time. Old school media is hard to track, expensive, and non-agile. It’s hard to measure success with a 30 second TV spot and radio bit, not to mention expensive and [...]
How Can a Computer Screen Replace Human Interaction?
Coming from the world of live events and into the Interactive space, I have been contemplating this since joining Pop Art. Interactive has been progressively threatening the events business since the 1990’s, because it offers convenience, broad scalability, and lower cost for traditional event clients. As an event Producer, this was exasperating. While the events industry [...]
the new POPART.COM
Pop Art has not only a new website, but also a new story to tell the world. A story about how businesses can use the internet and social networks to connect with their target audiences in an exciting and measurable way. Lead with Interactive™ is a vision from our CEO, Steve Rosenbaum and it’s a [...]
