Archives for Leadership
CMO Leadership: Putting your agencies to work for you!
As an interactive agency, Pop Art works with many other agencies. Sometimes we are agency-of-record for a client, but most often, our clients employ 2, 3 or sometimes dozens of marketing agencies and consultants, and we are just some of the actors on the stage. Having multiple agencies can be very expensive because of the necessary [...]
Accidental Leadership: How I Discovered I Wanted to be a Project Manager
When I think of Project Management and the people in PM roles, I think of strong, confident people that have great initiative to motivate the people around them. Now, when I think of myself, I think of a hard worker, but someone who’s probably a little too shy for her own good. How in the [...]
