We recently launched a microsite for Leatherman’s new Bionic Lobster ad campaign. The idea is that a lobster lost his claw during a struggle with a Sea Captain, but stole his Leatherman at the same time. He tied it onto the stump, and became a kind of lobster superhero, freeing his fellow crustaceans from restaurant lobster tanks and such. The site is goofy and fun, featuring the comic book and a commercial, plus a link to the Bionic Lobster’s facebook page. My favorite part is his big... Read More...