Pop Art Blog

About six month ago, we launched the first version of Stop the Usual Defects , a microsite for LP to promote the launch of their new engineered wood product, LSL. The concept was to showcase the strengths of LSL by portraying defects in traditional lumber in the style of The Usual Defects. We just reworked the site for the addition of a new trailer, and the redesign is pretty cool. The idea is to look like a detective’s corkboard with strings connecting photos of various suspects, or in our... Read More...

What started as a simple project with LP to redesign their top-level landing pages quickly grew to encompass their entire site . This brought with it some surprising logistical difficulties, which the Pop Art team overcame through clever use of web standards. The end result is a new look applied across the entire site, with the increased accessibility and search-engine optimization that comes from a web standards solution. Objects in Rear-View Mirror may be Larger than they Appear. When our programmer... Read More...