Something that hasn’t sat well with me for years, the fundamentals of focus group testing. For those that haven’t sat behind the mirrored glass, here’s how focus groups often go down: Secure x groups of 8-10 people in x number of markets with people receiving an incentive (often cash) for participating Develop a questionnaire for moderator to Q/A groups Research, brand, agency teams sit behind mirrored glass and analyze group response/behaviors If someone(s) is a serious disruption to the focus group... Read More...