On Redesign

About a month ago, we launched the new Detroit Diesel redesign. We were working on this site when I was first hired at Pop Art, and while I’m proud of the code we wrote the first time, our standards have evolved a bit over time. The opportunity to revisit the site and kick it up a notch was very exciting. The design team and I worked closely on a bottom-up approach, where we put a lot of effort into the templates and underlying grid structure for all pages. By focusing on these aspects of the... Read More...

What started as a simple project with LP to redesign their top-level landing pages quickly grew to encompass their entire site . This brought with it some surprising logistical difficulties, which the Pop Art team overcame through clever use of web standards. The end result is a new look applied across the entire site, with the increased accessibility and search-engine optimization that comes from a web standards solution. Objects in Rear-View Mirror may be Larger than they Appear. When our programmer... Read More...