Pop Art Blog

The most successful e-business implementations excel, not just by being great in one area, but by being good in all areas and great in some areas . Critical E-Business Success Factors Clear business vision and measurable goals A marketing plan that drives your campaigns and programs Scalable and diversified advertising channels A technology framework that is secure, reliable, extensible and agile Brand growth, management and evolution Customer support Alignment of enterprise activities with vision... Read More...

Ever since Pop Art’s first year in business (1997-1998), I have held onto a magazine advertising insert published in the March, 1998 version of Wired Magazine . The piece is the “ Encyclopedia of the New Economy ” written by Browning and Reiss and published by Wired and Andersen Consulting (now Accenture ). The “encyclopedia” is loaded with exuberant consultant-speak, but simultaneously, it’s a prophetic piece about the modern economy and the use of technology an knowledge. Shortly after its publication... Read More...