Pop Art Blog

It's time for copywriters to evolve and embrace search engine optimization. And not just re-writing headlines, but owning the search-optimized content creation process from start to finish. The only reason writers and editors haven't been responsible for SEO in the past for interactive agencies is because SEO firms (and interactive firms) position it as some mystic science. "Meta keyword this" and "<h1> tags that." It's not mystic. SEO is simply another function... Read More...

So Fred Meyer's got this coupon where you get a free, frozen turkey when you buy $100 worth of groceries. And we ALWAYS spend $100 on groceries, especially the weekend before Thanksgiving. But we don't actually need a turkey, right? Nor do we have room in our tiny freezer. But a free turkey is a free turkey, so we took it. We figured we'd be able to find some organization who'd love it. Bang! A Google search for "Food Donation, Portland" turned up Metro's "Fork... Read More...

Search engine marketing and copywriting make uneasy allies. SEM means writing for a machine, for an equation, for a filter. Copywriting means expressing human desire, passion, creativity for people. Yet when you can combine the basics of search engine marketing with creative copywriting, your clients win. Big time. And I’ll address this at the end. But first, to illustrate this, I did a little experiment this last weekend with the beer making blog that’s updated by a few folks here at Pop Art. We... Read More...