Archives for SOCIAL MEDIA
We Want a Traffic Jam
Everyone wants more site traffic. More traffic means happy client, and happy client means happy agency. Marketers invest huge amounts of money to pay for methods of generating traffic to their microsites and applications like SEO, social media and the all-encompassing category: viral. Even though all these methods exist, several sites fall by the wayside never to be [...]
Death Blow for Traditional Media, Interactive Metrics Leading the Way
In a slow economy, clients want visibility in their marketing plans. They want to see what is working, what isn’t, and where to invest more time. Old school media is hard to track, expensive, and non-agile. It’s hard to measure success with a 30 second TV spot and radio bit, not to mention expensive and [...]
When Ignorance Is Not Bliss – A Tale of Social Media, PR and Search Engine Marketing
In yesterday’s New York Times, Target was reported to ignore the feedback of a blogger. A Target PR representative explained, “unfortunately, […] Target does not participate with nontraditional media outlets”. The blogosphere soon reacted by showing solidarity to the independent writer and wondered our loud, if Target isn’t listening to its consumers, wherever [...]
