Archives for social networks
Interactive Shopping: Nordstrom’s 2: Macy’s 2
Interactive Shopping, Social Media and Customer Service — these topics are closely related, because the most critical elements of success for a brand are: Relevance: Do you matter to your customers? Can your product or service create superior value for them? Engagement: Do you reach out to your customer? Do you have methods and platforms for marketing, [...]
How Trade Associations Facilitate Innovation
There was a great article called “Innovating Through Design” in the Dec. 2006 issue of Harvard Business Review. The article explored how informal collaboration amongst design professionals in Lombardy, Italy, produces incredible innovation in product design. The Lombardy firms’ R&D operation, for the most part, can be found neither inside the companies nor in interactions [...]
Why Clients and Agencies Need to Take a Holistic Approach to E-Business
The most successful e-business implementations excel, not just by being great in one area, but by being good in all areas and great in some areas. Critical E-Business Success Factors Clear business vision and measurable goals A marketing plan that drives your campaigns and programs Scalable and diversified advertising channels A technology framework that is secure, reliable, [...]
10 Years Ago
Ever since Pop Art’s first year in business (1997-1998), I have held onto a magazine advertising insert published in the March, 1998 version of Wired Magazine. The piece is the “Encyclopedia of the New Economy” written by Browning and Reiss and published by Wired and Andersen Consulting (now Accenture). The “encyclopedia” is loaded with exuberant consultant-speak, [...]
