About six month ago, we launched the first version of Stop the Usual Defects , a microsite for LP to promote the launch of their new engineered wood product, LSL. The concept was to showcase the strengths of LSL by portraying defects in traditional lumber in the style of The Usual Defects. We just reworked the site for the addition of a new trailer, and the redesign is pretty cool. The idea is to look like a detective’s corkboard with strings connecting photos of various suspects, or in our... Read More...