Archives for strategy
It is what it is. Or is it?
A marketing mantra for the ages: it is what it is. And then came the web, it changed everything. Integrated marketing was once the Holy Grail. But in today’s rough and tumble economy, integrated marketing across traditional channels, even with a great web site, just isn’t enough anymore. “Getting there first” happens in masse. The internet [...]
Interactive Shopping: Nordstrom’s 2: Macy’s 2
Interactive Shopping, Social Media and Customer Service — these topics are closely related, because the most critical elements of success for a brand are: Relevance: Do you matter to your customers? Can your product or service create superior value for them? Engagement: Do you reach out to your customer? Do you have methods and platforms for marketing, [...]
What can we learn from Marine Officers? Here’s one thing.
Know yourself, know your people, know your job. Although I wasn’t in the Marines (Army), I’m familiar with this maxim they teach their officers. But it isn’t just applicable to Marine Core officers. It can make any individual more effective within any people-driven organization. 1. Know Yourself Self-awareness is as valuable as it is rare (in abundance, at least). [...]
Earning Mindshare for your Brand
Will you recognize me? Call my name or walk on by? One of your biggest problems is earning mindshare from your customers. As I like to remind salespeople, “Billions of potential customers don’t even know that your company and its products exist!” And those that know about you, aren’t necessarily thinking about you, or thinking [...]
Why Clients and Agencies Need to Take a Holistic Approach to E-Business
The most successful e-business implementations excel, not just by being great in one area, but by being good in all areas and great in some areas. Critical E-Business Success Factors Clear business vision and measurable goals A marketing plan that drives your campaigns and programs Scalable and diversified advertising channels A technology framework that is secure, reliable, [...]
Every Blog has a Beginning
I run an interactive marketing consultancy. I have advised our clients on their blog strategies – finally, I am heeding my own advice and doing the blog thing. This blog will house some of my thoughts on business, society, information design and the interactive marketing industry. Recently, we had some great conversations at Pop Art about what [...]
