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Lingo Bingo 2: Creative Edition
Based on the popularity of my last post, I teamed up with Kevin Platt, one of Pop Art’s talented writers, to bring you Lingo Bingo 2: Creative Edition. Next time you meet with your internal creative team, ad agency, or marketing firm, print one of these out before the meeting. When the creative buzzwords start [...]
America’s First Brand Touchpoint
A couple weekends ago, my wife and I took a trip northward to Canada (aka “America’s Hat”), specifically Vancouver, B.C. The trip was great – what an amazing, global-feeling city. I heard more languages spoken on the street in 10 minutes there than I have in the past 10 days in Portland. We had some [...]
Behind the Design: the Pop Art Logo
In July of 2006, Pop Art’s President, Steve Rosenbaum, commissioned the Pop Art design team to develop new marketing materials to coincide with our move to a new office space. During this process, Pop Art’s existing logo was called into question, and the design team set out to develop a new logo. The new logo reflects [...]
The Lure of Argentum
If you are studiously following PopArt.com’s news feed, you probably saw that we’ve recently launched a new microsite for Leatherman Tool Group, one celebrating a new line of high-end tools called “Argentum.” You may have recently seen a link to this site from one of the many blogs that have covered this product launch (Thanks, [...]
