Now that Pop Art has set up this very snazzy company blog (shout out to Scott!) I feel a certain amount of pressure to represent my little corner of the organization. However, as an Account/Project Manager I'm looking at a dearth of topics that would be both professional and interesting enough to post.
"Interesting" Let's see, should I start with a rundown of the various approaches one could take to create a project schedule or should I dive right into tools for tracking and monthly reconciliation of budgets?
Zzzzzzzz
The "professional" aspect raises an entirely different set of challenges. To begin, I'm defining "professional" as industry-related and also wise/ethical. Determining an "industry-related" topic is fairly obvious-- no one reading this blog really wants to hear about my new apartment no matter how good their social graces are. The conundrum is that an "interesting" and large portion of my role is to represent the viewpoints of clients and team members to each other in order to facilitate true & clear communication. Blogging about my day-to-day experiences within this area in a wise (don't say anything short-sighted!) and ethical (don't share anything proprietary!) manner would be challenging. A sanitized analysis of an experience where all traces of the particulars have been scrubbed is less likely to qualify as "interesting".
I will continue to give this some thought if for no other reason than the world of Account & Project Management in the digital space is demanding and engaging if not sexy, and it's worth spreading the word. I just need to figure out how.